Headway

My design is deeply rooted in data and performance metrics. Each design decision was rigorously validated to measure its impact on key metrics, primarily through A/B testing or a controlled rollout. While the vast majority of my work was data-driven, there were instances where we pursued high-conviction ideas that initially lacked sufficient data. In all such cases, we ensured a clear measurement plan to ultimately assess their effect on the application's key performance indicators (KPIs). Below are some examples of my work:

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